ABOUT JAI:
The_Jai_Effect is a brand that has no ceiling. You will experience fashion through my lens. This entails many facets of fashion which include design and style influence.
My name is Jai West, the Owner/Designer of ‘The_Jai_Effect,’ born and raised in Brooklyn, NY. Early on, I had a passion for fashion, inspired by my beautiful late grandmother’s style of dress. Her style was breathtaking. In fact, she was my very first fashion hero.
NEW AND FEATURED:
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A Rose Blooms in Fashion
$55.00 Select options This product has multiple variants. The options may be chosen on the product page -
Fierce
$65.00 Select options This product has multiple variants. The options may be chosen on the product page -
Oh….Rose
$85.00 Select options This product has multiple variants. The options may be chosen on the product page -
The_Jai_Effect Hoodie
$75.00 Select options This product has multiple variants. The options may be chosen on the product page
My experience in the fashion industry is diverse. I’ve worked in retail, assisted designers and
fashion companies on various projects, and gained some modeling and styling experience.
With this wide range of experience, I wanted to create a collection that’s a reflection of my eclectic style.
My designs are uniquely made, filled with color, and will elevate your wardrobe.
My focus is to make bold and risk taking pieces.
